- 71% of marketers have a local link building strategy in place.
- 40% of small businesses outsource some or all of their local SEO work.
- 35% of businesses view local SEO as important.
- 92% of local SEO and marketing professionals claim to have experimented with ChatGPT. Other commonly used AI tools by local SEO marketers include Bard (41%), BingGPT (28%), Jasper (28%), and Copy.ai (22%).
- According to marketers, the most valuable local SEO services are Google Business Profile management (76%), content creation (53%), and citation building/cleanup (43%).
- From the perspective of clients (local businesses), the top 3 local SEO services considered valuable are Google Business Profile management (52%), content creation (39%), and website design (34%).
- 36% of SEO professionals consider on-page elements to be the top ranking factor for local organic search results.
When it comes to local SEO, getting your business on the map literally is the game plan. Whether you’re aiming to rank higher in Google searches, drive local traffic, or increase customer trust, you need an expert who knows the ropes. That’s where Frank Masotti, your go to local SEO specialist, comes in.
Why You Need a Local SEO Specialist
Ranking for local searches isn’t just about popping up on Google. It’s about dominating your niche, building customer loyalty, and turning those clicks into conversions. Here’s the deal:
- Local SEO focuses on connecting your business to the people around you customers who are already searching for what you offer.
- Google Business Profiles (GBP) are a goldmine if optimised correctly, yet many businesses miss out.
- Mistakes like spam listings and poor citation management can sink your rankings.
🚀 Want a deeper dive into GBP optimization? Check out Google My Business Optimization
Key Strategies Frank Masotti Uses
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Local Directories & Citations
Ensuring your business info is consistent across all platforms. This boosts your search ranking and improves customer trust. -
Review Management
Online reviews aren’t just feedback; they’re a trust building tool. Frank helps manage, respond to, and amplify the positive ones. -
Content Creation & Keyword Targeting
By creating relevant, location specific content and focusing on terms like “best plumber in Chicago” or “top dentist near me,” you stay ahead of the competition. -
On Page SEO & Website Optimisation
From technical issues to ensuring mobile responsiveness, Frank ensures your website is ready to convert visitors into customers. -
Local Link Building
Partnerships with local organizations and community driven initiatives strengthen your site’s authority.
What Makes Frank Masotti Different?
Most SEO experts talk big about results, but Frank has the track record to back it up. His unique approach blends:
- Data driven strategies from tools like BrightLocal and MarketingCloudFX.
- Deep industry knowledge to tackle technical issues like broken links and crawl errors.
- A focus on high ROI, so you’re not just throwing your marketing budget into the void.
Success Stories
Frank has worked with businesses across industries, including healthcare, real estate, and small local shops. Merrimack Valley Psychological Associates, for instance, saw a 60% traffic increase within three months after optimising their Google Business Profile and addressing technical SEO issues.
💡 Learn more about boosting local visibility for healthcare providers.
What Local SEO Covers
Here’s a breakdown of what Frank’s process includes:
- GBP Profile Optimisation: Ensuring your business shines on Google Maps.
- Citation Management: Cleaning up messy business listings.
- On Page & Off Page SEO: Improving content and building local links.
- Local Directories: Featuring your business on top platforms like Apple Maps and Yelp.
- Review Management: Maximising online reviews for customer loyalty.
Why Local SEO Beats Paid Ads
You’ve heard the phrase “pay to play,” right? While PPC can give you quick wins, local SEO offers long term value with a higher ROI. Why?
- SEO builds customer trust organically.
- Once optimised, it costs less to maintain compared to endless ad spending.
- A solid SEO strategy future proofs your visibility.
💡 Curious about the long term benefits? Read more: Does Local SEO Really Work for Small Businesses?
FAQs
Q: How long does it take to see results with local SEO?
A: Local SEO is a marathon, not a sprint. You’ll see noticeable improvements within 3 to 6 months if the strategies are implemented correctly.
Q: What’s the difference between local and regular SEO?
A: Local SEO focuses on specific geographic areas, while regular SEO targets broader keywords and audiences.
Q: Can I do local SEO myself?
A: While possible, hiring an expert like Frank Masotti saves time and avoids costly mistakes.
Frank Masotti doesn’t just offer SEO services he delivers results.
Want to supercharge your local SEO game?
Check out some of Frank’s most popular resources: