Personal branding is the process of creating a brand identity for a person. As the name suggests, this is a brand for you.
Essentially, it is how you project your brand and its values to the world and ensure that your target audience knows who you are, what you stand for, and why it’s worth choosing you over your competitors.
Personal branding is not just about marketing but about being your marketer. It is about standing for yourself and your business to command respect and confidence from your peers and customers.
The word “branding” can have a negative connotation when used in the context of businesses. However, applying the correct principles and strategies will help you create a brand identity for your business and help you stand out from your competition.
