Most business owners assume AI reads a website the way a person reads a brochure. Open the page, absorb the content, form an impression. That is not what happens.
Schema
If you have ever asked ChatGPT or Gemini to describe your business and gotten back something strange, flat, or slightly off from what you meant, the reason is usually simpler than it seems.
f you have been publishing more blog posts, more service pages, more FAQs, hoping that volume alone would help AI understand your business better, here is the direct answer.
If you searched for this, something has probably already confused you. You have a good reputation. People know your name. Maybe you have been in business for twenty years, maybe you have a wall of awards, maybe your customers refer you constantly.
If you searched this, you have probably run into the word in a slightly confusing way. Maybe someone mentioned "entity based SEO," or you read that Google and AI models "think in entities," and it was never quite explained what that actually means for a business like yours.
If you are asking this, you have probably already noticed something is off. Your website has personality. Your taglines land with people. Your copy sounds like you, not like a template. And yet when you ask an AI model what your business does, it comes back flat, generic, or slightly wrong. That gap is not […]
Think of schema as labels attached to information. Instead of AI guessing that 'Phoenix' is your service area, schema can explicitly identify it.If you searched for this, you are probably wondering whether adding schema markup to your website will make AI describe your business more favorably. It will not. Schema does not shape opinion. It […]
If you searched for this, you have probably already had the AI check your business, seen that the facts look mostly right, and still felt like something was off. The address is correct. The industry is correct. The services are listed correctly. And yet the picture that comes back does not feel like your business. […]
Many business owners assume that if artificial intelligence can find their business, then it must also understand their business. Those are two different things. Visibility answers one question. Can AI find information about your business?