Frank Masotti’s Insights
The business landscape is changing as AI increasingly influences how companies are discovered and evaluated. Insights contains articles, observations, and analysis focused on AI interpretation, visibility, and recommendation behavior. Each article is written to help business owners better understand this emerging reality.
How LLMs Are Replacing Traditional Search Traffic
What We Learned From Analyzing AI Interpretations
Why AI Models Disagree About The Same Business
Most Business Owners Have Never Seen Their AI Profile
For more than two decades, businesses focused on one primary goal: getting traffic from search engines.