This isn't a perfect prompt. It's simply the prompt I've settled on after creating a lot of images. Some parts reflect my own preferences. As I explain each section, you'll see where you may want to make different choices.Here's the prompt I use every day. Let me explain why every word is there.( I need […]

While analyzing how artificial intelligence understands businesses, I noticed a distinction that is easy to miss. A business can rank extremely well in Google and still be misunderstood by AI.

Business owners often assume artificial intelligence simply finds the most accurate information available and uses it.

Businesses change all the time. They add services. They remove services. They enter new markets. They change their focus. The problem is that artificial intelligence may not notice when those changes happen. That is one of the reasons businesses hire me. I sell one report. The Frank Masotti AI Business Understanding Report.

While analyzing businesses, I noticed something that caught my attention. Sometimes AI is not describing the business that exists today.

Artificial intelligence does not always believe the newest information about your business. Sometimes it gives more weight to information that is older. That sounds backwards until you think about how AI learns about a business. Most business owners assume AI reads their website, finds the latest update, and replaces everything it knew before. That would […]

For years, businesses measured their online success by where they appeared in Google search results. Higher rankings meant more visibility, more visitors, and hopefully more customers.

Many business owners test only one AI model. They ask ChatGPT about their business. If the answer looks accurate, they assume Gemini and Claude must see the business the same way.

Artificial intelligence builds its understanding of your business by combining information from many different places across the web. It does not rely on a single source to decide who you are or what you do.