Businesses change all the time. They add services. They remove services. They enter new markets. They change their focus. The problem is that artificial intelligence may not notice when those changes happen. That is one of the reasons businesses hire me. I sell one report. The Frank Masotti AI Business Understanding Report.
Questions and Answers
While analyzing businesses, I noticed something that caught my attention. Sometimes AI is not describing the business that exists today.
Artificial intelligence does not always believe the newest information about your business. Sometimes it gives more weight to information that is older. That sounds backwards until you think about how AI learns about a business. Most business owners assume AI reads their website, finds the latest update, and replaces everything it knew before. That would […]
For years, businesses measured their online success by where they appeared in Google search results. Higher rankings meant more visibility, more visitors, and hopefully more customers.
Many business owners test only one AI model. They ask ChatGPT about their business. If the answer looks accurate, they assume Gemini and Claude must see the business the same way.
Artificial intelligence builds its understanding of your business by combining information from many different places across the web. It does not rely on a single source to decide who you are or what you do.
Business owners often assume the answer is simple. If AI does not understand my business well enough, I just need to put more information online. Sometimes that works. Sometimes it actually makes the problem worse.
Many business owners assume that if artificial intelligence misunderstands their business, their website must be to blame. Sometimes that is true. Many times it is not. This is one of the biggest misconceptions I have seen while testing businesses with ChatGPT, Gemini, and Claude.
Business owners sometimes ask me why I do not analyze several businesses at once. The answer is simple. Because I am not looking for scores. I am looking for understanding.