If your business sells products, you probably think of them as product pages on your website.
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If someone has told you your website needs LocalBusiness schema, or you saw it flagged in an audit, you probably want to know what it is before you pay someone to implement it.
Businesses are already spending thousands of dollars trying to improve how they appear in AI generated answers.
Definitions matter to AI because AI cannot fill in the context that a human automatically supplies when you describe your business in broad terms.
When a prospect asks ChatGPT, Claude, or Gemini about your business, the first thing the model does is anchor on your name.
If you found this, you have probably already run the test. You asked ChatGPT or Gemini or Claude about your business, and the answer got the basics right.
If you have been trimming your website copy, cutting paragraphs into single lines, replacing a full service description with three confident words, you were following good advice. Modern web design rewards brevity. Visitors skim. Short copy converts. Every editor you have ever worked with told you to cut the unnecessary words, and they were right […]
When a prospect asks ChatGPT, Claude, or Gemini about your company, the answer almost always leads with one thing.