Artificial intelligence builds its understanding of your business by combining information from many different places across the web. It does not rely on a single source to decide who you are or what you do.

Business owners often assume the answer is simple. If AI does not understand my business well enough, I just need to put more information online. Sometimes that works. Sometimes it actually makes the problem worse.

Many business owners assume that if artificial intelligence misunderstands their business, their website must be to blame. Sometimes that is true. Many times it is not. This is one of the biggest misconceptions I have seen while testing businesses with ChatGPT, Gemini, and Claude.

Business owners sometimes ask me why I do not analyze several businesses at once. The answer is simple. Because I am not looking for scores. I am looking for understanding.

 Agreement between ChatGPT, Claude and Gemini can reveal how consistently artificial intelligence understands your business.When three separate AI models reach similar conclusions about your business, that agreement matters. It suggests that the information they found is strong enough, clear enough and consistent enough to produce a recognizable picture.That does not automatically mean every detail is […]

Your business can change without AI changing with it. Most business owners assume that when they update their website, artificial intelligence automatically understands the changes.

Most business owners assume that if an AI system visits their website, it understands their business. That assumption is becoming more dangerous every day.

Artificial intelligence can give a confident answer even when its understanding of a business is incomplete. That confidence can make an inaccurate assumption look like a verified fact.

Artificial intelligence can know several accurate facts about your business and still reach the wrong conclusion about what your business does.