If you are asking this, you have probably already noticed something is off. Your website has personality. Your taglines land with people. Your copy sounds like you, not like a template. And yet when you ask an AI model what your business does, it comes back flat, generic, or slightly wrong. That gap is not […]
Frank Masottis Insights
Think of schema as labels attached to information. Instead of AI guessing that 'Phoenix' is your service area, schema can explicitly identify it.If you searched for this, you are probably wondering whether adding schema markup to your website will make AI describe your business more favorably. It will not. Schema does not shape opinion. It […]
Many business owners assume that if artificial intelligence can find their business, then it must also understand their business. Those are two different things. Visibility answers one question. Can AI find information about your business?
While analyzing how different AI models describe businesses, I noticed something that initially seemed encouraging. The model mentioned the business by name. At first glance, that feels like a success.
This isn't a perfect prompt. It's simply the prompt I've settled on after creating a lot of images. Some parts reflect my own preferences. As I explain each section, you'll see where you may want to make different choices.Here's the prompt I use every day. Let me explain why every word is there.( I need […]
While analyzing how artificial intelligence understands businesses, I noticed a distinction that is easy to miss. A business can rank extremely well in Google and still be misunderstood by AI.
Business owners often assume artificial intelligence simply finds the most accurate information available and uses it.
Businesses change all the time. They add services. They remove services. They enter new markets. They change their focus. The problem is that artificial intelligence may not notice when those changes happen. That is one of the reasons businesses hire me. I sell one report. The Frank Masotti AI Business Understanding Report.
While analyzing businesses, I noticed something that caught my attention. Sometimes AI is not describing the business that exists today.