To increase your AI visibility, make your business easier for AI systems to find, understand, verify, and associate with the questions your customers ask.
Frank Masottis Insights
ou asked ChatGPT about your company on Monday and got back a description you were pleased with.
An AI model can name your city correctly, list your services correctly, get your founding year right, and still fail to describe your business.
If you want to know whether a website visit came from ChatGPT, check your analytics for chatgpt.com as the source and for URLs carrying utm_source=chatgpt.com.
AI visibility comes from being mentioned across the sources the models already trust, then making your own pages easy to read and quote.
When an AI model describes your business, you see what it chose to mention. You never see what it chose to leave out.
AI, GPT, ChatGPT, LLM, model, and chatbot are related terms, but they do not mean the same thing.
There's no single best choice it depends on your budget and what you're tracking.
AI visibility services track and optimize how often your brand appears in AI-generated answers across platforms like ChatGPT, Google AI Overviews, Google AI Mode, and Perplexity.